Augmentum Insights

Getting found — in Google, and in AI.

Plain-spoken notes on search, Generative Engine Optimisation and growth for founders in finance, fintech and tech. What's changing, and what to do about it.

All SEO GEO / AI search Content Growth Finance marketing

Petrol panel with a faint AI motif — Augmentum Insights

GEO / AI search

How wealth firms get named in AI answers

When a buyer asks an AI engine for a wealth manager, a short list comes back. Being on it is a different craft from ranking on Google — and most firms are not set up for it.

Irina Nour June 2, 2026

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